Brand system
Creativity shouldn't wait.
Upload today. Deliver tomorrow.
Modern, premium, fast, energetic, trustworthy, creator-focused, tech-driven. Every creative is fast, professional, simple, and built for people who ship.
01 - Logo
Logo
Play plus film. NOW carries the energy. Give it room to move.
Full lockup
Default for web, decks, and ads.
Compact
Headers and tight nav.
Mark
Avatars, favicons, tight corners.
Wordmark
When the mark is already nearby.
Default lockup for site headers, decks and email signatures.
Standalone icon for avatars, favicons and tight spaces.
Vertical lockup for square formats and merch.
Text-only lockup when the mark already appears nearby.
Use on white or light surfaces such as print and invoices.
Condensed lockup for narrow navigation bars.
Video intros, outros and motion stingers.
App tiles and product surfaces on dark backgrounds.
Single-fill icon for low-resolution placements.
Line treatment for overlays and watermarks.
Minimal glyph for stamps, seals and tiny UI.
One-color printing on light stock.
One-color use over photography and dark fills.
Neutral partner walls and documentation.
Profile picture on charcoal background.
Profile picture with teal brand fill.
Profile picture on white background.
High-contrast profile picture on black.
Clear space
Keep at least the height of the mark as padding on every side. Do not crowd the lockup with photography, other logos, or UI chrome. On images, drop a charcoal scrim first.
Do
- Place on charcoal or deep cinematic photography.
- Keep the teal-mint energy on NOW and the mark.
- Use the official film-strip plus chevron mark - never a generic play triangle in a box.
- Scale uniformly. Prefer the full lockup at first mention.
Don't
- Swap in a stock play button or smash the name into VideoEditorsNow.
- Recolor NOW to arbitrary hues or drop it into another typeface.
- Park it on a busy pattern without a charcoal scrim.
- Add cheap drop shadows that muddy the teal glow.
02 - Color
Color
Charcoal stage. Teal action. Mint spark. White for the cut.
Primary action, NOW, glow
Highlight, energy, gradient end
Headlines, body, contrast
Canvas, scrims, type on teal
03 - Typography
Typography
Montserrat only. ExtraBold for impact, italic NOW for pulse.
Headline · ExtraBold 800
Creativity shouldn't wait.
Subhead · SemiBold 600
Upload today. Deliver tomorrow.
Body · Regular 400
Professional video editing for creators who ship. Fast, simple, and built to feel premium on every platform - without making anyone wait for the cut.
Label · ExtraBold uppercase tracked
Video Editors NOW
Signature · ExtraBold italic
NOW
04 - Voice
Voice
Speak like a fast studio, not a marketplace. Short sentences. No hype fog.
Core message
Creativity shouldn't wait.
Tagline
Upload today. Deliver tomorrow.
Promise
Professional, retention-first edits in 24 hours - so creators never miss the moment.
Always
FAST + PROFESSIONAL + SIMPLE + CREATOR-FOCUSED
Values
Speed
Upload today. First cut tomorrow. Creators ship on the news cycle, not the studio calendar.
Simplicity
One upload, one thread, one delivery. No decks of options - a clear path from footage to post.
Reliability
The promise is the product. If we take the files, the video lands.
Creativity
Retention-first cuts, color, captions, and motion that feel premium - never templated.
Partnership
We edit like we are on the team. Briefs stay short. Revisions stay fast. Taste stays shared.
CTAs
Journey
Upload your files
Drop footage, a reference, and the platform. We start the same day.
We cut overnight
Editors, color, captions, and pacing - built for watch time, not vanity.
Get your video tomorrow
Review, request a tweak, post. Creativity shouldn't wait.
05 - Components
Components
Rounded, glowing, immediate. Primary is a teal pill. Secondary is a sentence.
Primary CTA
Secondary link
Upload Your FilesRounded card
Get your video tomorrow.
24-hour professional edits. One upload. One delivery. Built for creators who do not pause the feed.
Stat chip
06 - Photography
Photography
Cinematic, real, after-hours. Direction for shoots - not stock with watermarks.
07 - Social and ads
Social and ads
Finished layouts, not wireframes. Swap copy, keep the glow, protect NOW.
